Carefully Crafted on December 06
When the athletes crossed the finish line at this year’s Nationwide Children’s Hospital Columbus Marathon, the Geben team crossed our own metaphorical finish line with a ramped up season of social media engagement for the event. Reflecting back on our social media efforts for the race this year, I think the Columbus Marathon provides a […]
Carefully Crafted on February 11
When Oreo shared an image on Facebook and Twitter within minutes of the blackout, they scored a touchdown of their own on Super Bowl Sunday. Knowing that Justin Timberlake’s “Suit and Tie” Grammy performance would be one of the most anticipated — and talked about — moments coming out of the awards extravaganza, Team Oreo once […]
