Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example, the Cleveland Indians are now accepting applications for their social suite. […]
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Effective Blogger Relations
This post originally ran on PRBreakfastClub.com. Tomorrow, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad. We’ve all heard that relationships matter, right? But, it’s not always realistic to think we can build a solid relationship with every blogger (or traditional […]