Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example, the Cleveland Indians are now accepting applications for their social suite. […]
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Carefully Crafted on March 27
Carefully Crafted on September 26
Social Media: Media Relations' Secret Weapon (aka Social Media Helps Secure Media Coverage!)
Tired of seeing your competition being written up in the paper or online news sites? If you’re looking for news coverage in traditional or online media, services like HARO (Help a Reporter) can certainly help; however, to create a sustained, strategic media presence, you need to focus on proactively pitching story ideas, creating news opportunities […]