Pinning as Marketing? Read This Pinterest Introduction First.

Already dubbed by some as the breakout social network of 2012, Pinterest seems to be everywhere — which inevitably leads marketers to wonder if and how they can (should?) market amongst the avid pinning crowd. (But, remember, before infiltrating any niche network, brands should start by asking themselves these three questions.)

Whether you need a Pinterest 101 to get your boss up to speed on the pinning phenomenon … or if you’re wondering what all the fuss is about — I hope you’ll find this Pinterest introduction helpful. We’ve included a general overview, recent stats, and links to 10+ articles and resources. Feel free to download the document, share with your colleagues, or “borrow” from it to assemble a Pinterest briefing document of your own.

On Pinterest? Let’s connect there, too. Here are my “Reminds me of Team Geben” and “Meat-Free Food Ideas” boards. Happy Pinning!

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