Social Media Best Practices: Phoenix Suns on Twitter

Just over a year ago, the Phoenix Suns signed up for Twitter account. Now, it’s a valuable tool for the organization to have some fun with fans, giveaway tickets and memorabilia, provide team news, and share community relations updates among other things. They’ve amassed more than 20,000 followers and are widely regarded as one of the sports teams that really “gets it.”

So, what’s the secret to their success? Watch this video interview with Jeramie McPeek, the Suns’ VP of interactive services.