Carefully Crafted on February 23
I love podcasts, so I was thrilled when my friend (and client) Heidi Sullivan invited me to be one of the first guests on Influence Pros, a new podcast from Convince & Convert. Even more exciting? I got to talk about one of my favorite topics: Business development. How exactly do these two topics overlap, you […]
Carefully Crafted on January 22
I’ve said it before and I’ll say it again: A solid pitch trumps a lukewarm relationship. Anyone can throw together a generic pitch, send it to a handful of reporters and see what happens. If the story/news is at least somewhat compelling, maybe you’ll land a quick mention or two. Will those placements accurately convey […]
Carefully Crafted on January 15
As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? It’s not as black-and-white as hiring a community manager or outsourcing to an agency. In our experience, there are quite […]
Carefully Crafted on January 06
2015 was a really interesting year for me — filled with a lot of ups, but also my fair share of personal setbacks. Most days, I’ve come to peace with the situation. People lie. People cheat. People quit. But, people also love. People give. People show up. That said, the grieving process is complicated.Whether you’re grieving […]
Carefully Crafted on January 04
‘The question is not if you’ve seen Making a Murderer yet. It’s how long did it take you to watch it? A week? That’s insane. Three days? That’s more like it. One day? There you go.” — Forbes It seems like just about everyone I know binged Making a Murderer over the holiday break. My friends […]
Carefully Crafted on December 31
Two words. Easy to remember. Easy to live by. This might be the word nerd in me — after all, as a PR person by trade, I’m a writer at heart! — but each year, I select two words to be my guiding theme for the year. Not so much a resolution, but a focus. To underscore […]
