Carefully Crafted on February 24
Ranked nationally in 10 pediatric specialties, Columbus’s Nationwide Children’s Hospital (NCH) is among the best-of-the-best. However, at the end of each year, NCH finds itself competing against a barrage of organizations in the quest for dollars. The hospital’s annual “Every Gift Matters” fundraising campaign highlights patient stories, particularly children who are on the road to […]
Carefully Crafted on February 21
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Defining What You Are, And Are Not 14 Resources Women in Tech Should Know About How To Use Inflection Point Metrics in Public Relations When Should You Roll Out Your Holiday PR […]
Carefully Crafted on February 20
As established PR pros, we have a responsibility to help aspiring PR students. After all, a good internship can often be the foundation to a great career. Whether you’re managing one intern or 100, today’s tips from Rachel Perkins will help you make sure students get the most out of their PR internship experience. ••• Post […]
Carefully Crafted on February 19
When I talk to potential clients, I always explain that we’re looking to work with companies who want a PR partner — an extension of their team … not just a “vendor” to outsource tasks to. I take this partnership-level relationship seriously. That said, I also realize it’s easy to talk about wanting to build strong partnerships […]
Carefully Crafted on February 18
Today’s guest post comes from Tyler Durbin, marketing manager of innovation for GSW, a Columbus-based advertising agency. We’ve said before that storytelling has always been a core component of effective PR, so we’re excited to share Tyler’s perspective on the topic this week: ••• Post by: Tyler Durbin Inbound marketing has been a hot topic […]
Carefully Crafted on February 17
Today’s blog post isn’t about PR, but it is about two of my favorite subjects colliding: A startup (with a female founder!) weaving social good into its mission. Think back to your college days. Remember how much you loved receiving care packages in the mail? My mom used to send me all kinds of random […]
