Carefully Crafted on March 20
You don’t have to be Shakespeare to tell an epic story. Just follow today’s tips from Sarah Storer: ••• Post by: Sarah Storer We already know the power of telling a great story for our clients. We want to sell that punch-in-the-gut moment, the horse and the puppy Super Bowl tear-jerker, time and time again. […]
Carefully Crafted on March 19
“The techification of the entrepreneurial culture is also warping the greater business community’s understanding of, and appreciation for indirect marketing benefits. Technologists are data driven. Everything is based on direct response revenue. This bodes well for direct mail, SEM and other dollar-made-for-dollar-spent measurement channels. It may be the death nell for public relations, social media, […]
Carefully Crafted on March 18
Always on the hunt for new content ideas and inspiration? Today’s tips from Jessica Lawlor, freelance writer and PR pro, are for you: ••• Post by: Jessica Lawlor If you work in public relations or marketing, by now, you may be sick of hearing the word “content.” Content has become one of the biggest industry […]
Carefully Crafted on March 17
As much as we like to talk about work-life balance, sometimes life just gets out of whack. Maybe you have so many opportunities at work, that you have a hard time prioritizing or leaving work at the office. Or, maybe your personal life is a bit “disheveled” at the moment, making concentrating at work difficult. […]
Carefully Crafted on March 14
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook Continues Redesign Rollout With New Look for Pages 6 Ways to Analyze Your Creative Ideas Four PR Metrics You Can Start Using Today 30 Reasons You Know You Work In PR […]
Carefully Crafted on March 13
Over the past year or so, “Love what you do. Live what you love.” has become somewhat of a motto for our team. Today, we’re excited to have Geben’s own Megumi Robinson talking about one of our favorite subjects. See how she lives in the grey, then share your stories too! ••• Post by: Megumi […]
