Carefully Crafted on June 19
What we do is a big part of who we are. But, we still believe in finding balance between the two. Next time the lines between your work-life begin to blur, take a step back and consider these thoughts from today’s guest poster, Christina Christian: ••• Post by: @Christina_Lynn With as many hours as we’re working these days, […]
Carefully Crafted on June 18
All too often, PR ends up in a peak-and-valley cycle – especially if a core tactic is media relations. Things like funding announcements, major partnerships and product launches tend to drive big bursts of media coverage. But, after the initial excitement (the “peak”) wears off, then what? Minimal media coverage, reduced share of voice and […]
Carefully Crafted on June 17
How do you connect PR to actual business outcomes? Today’s guest-poster, Heidi Sullivan, is one of my favorite people in PR because she’s always focused on helping the industry make better business sense. The focus of this blog post is no exception. When PR becomes a profit center, it moves from something nice to have […]
Carefully Crafted on June 16
At Geben, we’ve had the opportunity to plan and host a wide variety of events (physical and digital) for clients, but we’ve never done an event that lasted for a full 24 hours, nor have we done an event with a major international emphasis. So, of course I was intrigued when my friend Shonali Burke explained that […]
Carefully Crafted on June 13
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! LinkedIn Publishing: How Data Can Help You Plan Your Posts 3 Conference Networking Rules to Live By 6 Easy Places to Find Data For Infographics, Charts and Other Visual Content Sheryl Sandberg: […]
Carefully Crafted on June 12
If you’ve been reading prTini for a while, you’ve probably read a lot about “work aways.” If you’re new to the blog, here’s a quick recap: For at least half a day, once a week, each person in our office is required to work somewhere other than the office. Coffee shop, library, park, home — wherever […]
