Carefully Crafted on August 06
When I first joined Twitter, one of the first people I started following was Deirdre Breakenridge. She’d written PR books and I loved that Twitter could help me learn from her beyond just the books. Over the years, our Twitter chats (she hosts the monthly PR Student Twitter chat, #PRStudChat, for pros and students) have teamed up, giving us […]
Carefully Crafted on August 05
You’re on Facebook and Twitter. Maybe even Instagram and Pinterest. You’ve nailed the basics. But, instead of being content with what you know works, you’re ready to take it to the next level. Want to add some sizzle? Mix-and-match some of these ideas to help your social stay fresh and relevant. Infuse creativity: Don’t limit […]
Carefully Crafted on August 01
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 9 Steps for Planning Your Next Social Advertising Campaign How to Use Twitter Analytics to Find Important Data Why Social Media Conversation Density Matters IKEA’s PR Breakthrough: How Lippe Taylor Lit a […]
Carefully Crafted on July 31
Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier […]
Carefully Crafted on July 29
I rarely create a “must-follow” Twitter list that doesn’t include Arik Hanson. (After all, he was one of the first people I really “met” through social media!) Arik is a brilliant PR pro and industry blogger, so I asked him to share a few of his go-to tips on finding, curating and promoting blog content: […]
Carefully Crafted on July 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These […]
