Carefully Crafted on April 07
Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on […]
Carefully Crafted on March 26
In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering […]
Carefully Crafted on March 23
Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) […]
Carefully Crafted on March 16
When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. Interesting for a fashion company, right? You’d think maybe they’d hire a chief creative officer, or a CMO. Maybe even a CTO. Nope. Data was that important. During her South by Style talk, Jennifer explained […]
Carefully Crafted on March 12
Unless you are one of those people who views 80-hour work weeks as a badge of honor, then we’re all trying to get more done in less time. Efficiency adders, time savers and work arounds are like gold in our world. With that in mind, here are some tips, tools and ideas to help you be more productive: Block time […]
Carefully Crafted on March 09
At Geben, one of our House Rules is “Celebrate Successes:” Whether it’s a big win or a small moral victory, celebrate it. Pause to reflect, and enjoy how far you’ve come. And, then get back to it and work toward the next victory. Sounds good in theory, right? But, how often do you find yourself running from […]
