With fewer dollars to go around — and an increasing number of deserving causes asking for support — businesses are forced to make tough decisions when it comes to their community giving. Getting the most “bang for the buck” has to be part of the decision. In fact, 90% of businesses seek business benefits from their corporate giving. The top goal? Enhancing/strengthening the corporate brand or reputation. And, that’s where PR and social media can be especially valuable.
With that in mind, I delivered the following presentation to IABC Utah. It offers tips, advice and case studies to help companies strengthen their community relations efforts by integrating PR and social media. For your viewing pleasure …