It’s very en vogue nowadays to declare something “dead.” (Seriously, how many times will we kill off blogging or social media?) But, don’t be mistaken — being trendy doesn’t always translate to being right. So, when Jeremy Porter at Journalistics — a blog I regularly read — pondered the demise of the PR agency, my […]
Author Archive | Heather Whaling
Carefully Crafted on July 28
Carefully Crafted on July 22
Zappos: Internal Communication Matters
Big news today in the business world: Amazon bought Zappos, my favorite online shoe store. Actually, they signed: “…what’s known as a “definitive agreement”, in which all of the existing shareholders and investors of Zappos (there are over 100) will be exchanging their Zappos stock for Amazon stock. Once the exchange is done, Amazon will […]
Carefully Crafted on July 21
Take Control of Your Career
On of my favorite bloggers, Todd Defren, wrote a post to help agency folks avoid the “hamster on a wheel” syndrome. It’s easy for junior- and mid-level PR people to get stuck in a rut, especially if they’re performing not-so-glamorous tasks, like creating media lists or tracking clips. We all have bad days (or even […]
Carefully Crafted on July 16
The Personal Brand Evolution
Earlier this week, PR News asked readers to share their opinions about personal brands. Geoff Livingston wrote an excellent response. This topic has almost reached the point of beating a dead horse, but it reminded me of a comment I left on another blog a couple months ago. Expanding on my initial thoughts (and then […]
Carefully Crafted on July 13
Mentor Monday: BJ Fischer
If you’re anything like me, you don’t spend nearly enough time thanking the people who helped you along the way. But, I have to imagine that exactly why David Spinks created #mentormonday — an opportunity to give a shout-out to a role model … someone who set a good example … someone who shared their […]
Carefully Crafted on July 06
Time for a Check-Up
There aren’t many things in life that really get under my skin. But, trips to the dentist and reviews at work, now there are two events that drive me batty. Here’s the irony: I receive good marks in both places. I was just at the dentist last week and she said my teeth look very […]
Carefully Crafted on July 02
Celebrating Red, White & Blue
Technically, it’s Thursday, but for most people in America, today feels more like a Friday. That’s because today is the last day of the work week. Hooray! Starting Friday and through the weekend, we’ll be eating, drinking, watching fireworks — collectively celebrating Independence Day. However, we shouldn’t get so caught up in the festivities that […]
Carefully Crafted on June 28
Information Sharing vs. Journalism
Every time I get in the car, I can find at least one radio station playing an old Michael Jackson song — a tribute to the artist … a reminder of his sad, troubled demise. The King of Pop’s unexpected death on Thursday caused the nation to stand still. Sort of. See, while the nation […]
Carefully Crafted on June 23
Silence is Not Golden
When citing reasons why companies should to embrace social media, consultants like to say that “people are talking about your brand, so you need to join the conversation.” While that’s true in many cases, it’s not that simple. There are lots of brands that aren’t the focus of online discussions — especially for those that […]
Carefully Crafted on June 18
Mike and Mike Talk Twitter
ESPN Radio’s dynamic duo, Mike and Mike (aka Greeny and Golic), were baffled by the whole concept of Twitter on today’s morning show. The conversation was sparked by the realization that Kevin Love tweeted that the Timberwolves fired their coach, breaking the news before the team officially announced it. From there, the two Mikes tried […]