Carefully Crafted on January 15
As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? It’s not as black-and-white as hiring a community manager or outsourcing to an agency. In our experience, there are quite […]
Carefully Crafted on January 06
2015 was a really interesting year for me — filled with a lot of ups, but also my fair share of personal setbacks. Most days, I’ve come to peace with the situation. People lie. People cheat. People quit. But, people also love. People give. People show up. That said, the grieving process is complicated.Whether you’re grieving […]
Carefully Crafted on January 04
‘The question is not if you’ve seen Making a Murderer yet. It’s how long did it take you to watch it? A week? That’s insane. Three days? That’s more like it. One day? There you go.” — Forbes It seems like just about everyone I know binged Making a Murderer over the holiday break. My friends […]
Carefully Crafted on December 31
Two words. Easy to remember. Easy to live by. This might be the word nerd in me — after all, as a PR person by trade, I’m a writer at heart! — but each year, I select two words to be my guiding theme for the year. Not so much a resolution, but a focus. To underscore […]
Carefully Crafted on December 14
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. So, what happens when you get stuck? Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR […]
Carefully Crafted on December 10
Babies need diapers. Period. But just because babies need diapers doesn’t mean they actually have them. In Columbus alone, 30 percent of children living in low income families are between the ages of 0-5, and they don’t have access to this basic human need — a need that, when left unmet, can lead to health concerns for both […]
Carefully Crafted on November 03
Thank you (no pun intended!) to Geben’s VP of Client Strategy Megan Severs for contributing this post. A few years ago, at a previous agency, I was nearing the end of a busy day at work and just about to shut down my computer, when I received an email from a colleague. We were in […]
Carefully Crafted on September 29
Social and digital media have completely altered conventional methods of distributing news and connecting with customers. Yet, media relations is still one of the most effective tactics a PR pro can leverage to ensure the right message is communicated to the right audience at the right time. (And that’s what smart PR is all about, […]
Carefully Crafted on September 18
If you follow me or my team on social media, you know we’re all very intentional about working when and where we’re most productive. “Design Your Day” is one of our House Rules (from what I’ve heard, it’s a favorite among many team members!), and each employee is required to work outside of our office […]
Carefully Crafted on September 14
In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! A few of our team members attended the conference in Cleveland last week to soak up as much content marketing […]
