I’m working on a blog post about Facebook groups as collaboration tools. I’m a member of the HAPPO (Help a PR Pro Out) group, so I’ve seen how Arik and Valerie used the group to plan a series of events across the country along with a live Twitter chat. I’m also a member of the […]
Author Archive | Heather Whaling
Carefully Crafted on March 10
Carefully Crafted on March 04
Lessons From Haiti: PR Doesn't Cure Cancer, But It Still Matters
We all know PR is misunderstood. Sometimes, that’s because other members of our industry make us look bad … sometimes it’s because we don’t effectively communicate what the heck it is that we do everyday. I love what I do. And, I do see value — whether it’s helping a nonprofit secure new donations, or […]
Carefully Crafted on March 03
Add a Digital Twist to Corporate Giving
There are a number of ways brands approach cause-marketing: Join some boards or committees, adopt a nonprofit group, buy tickets or sponsor community events, etc. One of my favorite, but often underutilized, approaches is “adopt a cause.” For example, L’Occitane focuses much of its philanthropic efforts on helping the visually impaired. According to Vanity Fair, […]
Carefully Crafted on March 02
Haiti: A Story of Hope and Resiliency
This is an excerpt from from Haiti trip notes/journal. I wrote it while sitting on a popup restaurant balcony, constructed just for the kick-off of Haiti’s carnival season. We were in Jacmel, which at one time was a thriving artist community. Despite the recent struggles, the creativity and artistic abilities were abundant. Sloane Berrent, one […]
Carefully Crafted on March 01
Hello from Haiti!
As I write this, I’m en route back home after an incredible few days discovering the heart of Haiti. Throughout the rest of this week, I’ll be posting stories and photos from Haiti, as well as my reflections on the trip. In the meantime, here’s quick video greeting from my stay in Jacmel, Haiti. I’ll […]
Carefully Crafted on February 25
How Pitching Video Bloggers Isn't Like Pitching Journalists
A note from Heather: After a story this summer about the increasing popularity of YouTube “haulers,” I’ve noticed more discussion from PR people about the process of pitching video bloggers. Just as PR had to learn how to pitch bloggers, now we need to expand our skill set to pitch vloggers. My hope is that […]
Carefully Crafted on February 23
Choose Your Own prTini Adventure
Remember those “choose your own adventure” books you used to read as a kid? Sarah, the brains behind thenakedredhead.com (and yes, that’s a “safe for work” site!), recently let her readers vote for the topics they wanted her to write about. Brilliant, right? So smart, in fact, that I’m borrowing her idea and giving prTini.com […]
Carefully Crafted on February 21
Trip of a Lifetime: Discovering Heart of Haiti
This post — and likely a number of the posts you’ll read on my blog later this week — are a bit of a departure from the normal PR and social media topics I cover. But, I have a once in a lifetime opportunity and I want to share the experience with you. I hope […]
Carefully Crafted on February 16
7 Tips to Improve Pitches to Bloggers
As PR people, one of our primary goals is often to secure positive media coverage for our clients. As bloggers continue to grow in stature and credibility, clients can be well served by a strategically placed blog mention, review or guest post. However, pitching bloggers is a new form of outreach for many PR people. […]
Carefully Crafted on February 11
PR & Social Media Infographics
What’s your favorite PR and social media infographic? A client recently asked me this question, which got me thinking. Of course, I have a few top-of-mind favorites, but I thought it would be more interesting to see what the Twitter community thought. So, naturally, I threw the question out on Twitter and received some excellent […]