Today marks the beginning of a weekly series on prTini. Each week, we’re going to highlight a different person. I’ll briefly tell you why I recommend that person, but more importantly, you’ll get to read a guest post from them. See for yourself why they’re interesting, doing cool things or worth adding to your reading […]
Author Archive | Heather Whaling
Carefully Crafted on January 06
Carefully Crafted on January 05
Blogger Outreach Changes Perceptions, Buying Habits
Hi, my name is Heather and I’m a chain-restaurant snob. (I promise, this relates to PR, so stick with me …) I live in downtown Columbus’s German Village, the largest neighborhood on the National Historic Registry. Scattered throughout the houses and brick streets are delicious, locally owned restaurants and shops. Combine that with the fact […]
Carefully Crafted on December 29
You Ask, Outback’s Social Media Team Answers [Giveaway!]
The midwest is freezing in January, so two weeks of college football bowl games is always a welcome reason to stay inside, create a divot in the couch’s prime viewing location, and chow down on game-time munchies. This week is a little different though. I’m writing this from a hotel in to Tampa, FL, home […]
Carefully Crafted on December 27
3-2-1: A 2012 Goal-Setting Process
As we wind down 2011, it’s only natural to reflect on the past year and set some goals for the new year. At work, perhaps you’ve done end-of-the-year reviews. Personally, I hate reviews. I’ll tell you in “real time” if you’re doing something well or not! No need to wait for an arbitrary date in […]
Carefully Crafted on December 19
From me, to you: Happy Holidays! [Video]
2011 has been a magical year. In the past year, thanks to this blog, I’ve had amazingly positive experiences, including witnessing the hope and resiliency of the Haiti people and being reminded of the importance of true friendship, thanks to Valerie Simon and #TeamMeg. In my own corner of the world, Geben Communication became a […]
Carefully Crafted on December 17
Case Study: Combining Traditional & Digital PR to Increase Results
What’s the PR story behind Zaarly, one of BusinessInsider’s hottest startups of 2011? My firm, Geben Communication, has been working with Zaarly since the summer, and in that time, we’ve mixed traditional media outreach, speaking engagements and award submissions with blogger outreach, social product launches, and a strong collaboration with Zaarly’s internal social, digital and […]
Carefully Crafted on December 13
Debuting the prTini (the drink, not the blog!)
Celebrating Geben Communication’s two-year anniversary and the holiday season seemed like an appropriate occasion to finally create a prTini. Last week, I asked readers of this blog to submit your suggestions for consideration. Let’s just say you have wide-ranging tastes! The eventual winner caught my attention for two reasons: Her concoction sounded delicious and she […]
Carefully Crafted on December 08
Outback Steakhouse Uses "Surprise & Delight" to Bridge the Digital Divide
Remember when Morton’s delivered a steak to Peter Shankman at the airport? Peter called that the “greatest customer service story ever told.” It was a perfect example of the value of listening and responding to social media. Will Morton’s deliver steak to every person who requests one via Twitter? Of course not. Peter Shankman has […]
Carefully Crafted on December 05
A Call for Mixologists: Concocting the First-Ever "prTini."
It’s been a big year around here. One of my goals heading into 2011 was to grow Geben Communication and continue to expand the team. Grow we did — so much so that we had to move out of my home office (otherwise known as my dining room!) and into an actual office, complete with […]
Carefully Crafted on November 29
An Opportunity in the Midst of Crisis
Does it feel like a lot of recent high-profile crisis situations have resulted in the firing of staff? Just ask Joe Paterno. From the outside looking in, the line of thinking seems to go something like this: Let’s respond to the public outcry (and hopefully minimize the PR damage) by swiftly removing the de facto […]