Carefully Crafted on December 17

Case Study: Combining Traditional & Digital PR to Increase Results

What’s the PR story behind Zaarly, one of BusinessInsider’s hottest startups of 2011? My firm, Geben Communication, has been working with Zaarly since the summer, and in that time, we’ve mixed traditional media outreach, speaking engagements and award submissions with blogger outreach, social product launches, and a strong collaboration with Zaarly’s internal social, digital and community teams.

I tell clients all the time that you shouldn’t opt for traditional OR social/digital PR. Instead, mix new and old to achieve stronger results. Check out these slides from my Cincinnati PRSA presentation to learn about some of the strategy and tactics behind Zaarly’s approach to PR. Hopefully, you’ll pick up a few tips that you can incorporate, whether you work for a startup or a more established brand.

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