Way back in the day, when a PR person was charged with getting media coverage for their client, that typically meant securing editorial in one of three mediums: print, radio or TV. In the past decade, our media coverage goals have evolved, as enewsletters, online news sites, blogs, podcasts, and videos became part of consumers’ […]
Author Archive | Heather Whaling
Carefully Crafted on February 07
Carefully Crafted on February 03
Thank You for Commenting
Continuing this year’s “Follow Friday” series, I’d like to introduce you to Betsy Decillis. I met Betsy through Twitter and she’s turned into one of my absolute favorites. She’s one of those people who is super smart, but doesn’t realize it. And certainly doesn’t give herself enough credit for her smartness. Betsy’s blog is an […]
Carefully Crafted on February 02
Twitter for PR Pros
Earlier this week, I was asked to speak at Ohio State about how PR pros can effectively use Twitter. My thoughts are in this presentation, but I’d love to hear from you: What’s your best “Twitter for PR” example or anecdote? Twitter for PR Pros Additional resource: The PR Pro’s Guide to Twitter, an article […]
Carefully Crafted on January 31
The Super Bowl and Social Media: What to Watch For
Did you catch Honda’s Matthew Broderick-Ferris Bueller Super Bowl commercial? Some people believe Broderick sold out, while others see the commercial as a hilarious update on an iconic movie character. Either way, with more than 3 million views on YouTube in less than 24 hours, Honda has kickstarted the online conversation and sparked early buzz […]
Carefully Crafted on January 27
5 Questions with Outback's Social Media Team
For this week’s “Follow Friday,” I’d like to introduce you to Outback’s social media team. As you might know, Outback invited me to attend the Outback Bowl and spend New Year’s in Tampa. (Pictures here.) Because they were willing to share the behind-the-scenes activity, I gained a new appreciation not only for their social team, […]
Carefully Crafted on January 25
B2B Case Study: Sparking Results Through Social Media
Ever been in a meeting where someone tries to convince you that social media won’t work for B2B? They’re wrong. And this case study from Madison Electric Products (a Geben Communication client) is proof. More than just a tagline, “Innovation that Works” is the driving force behind Madison Electric Products’ approach to business. In fact, […]
Carefully Crafted on January 23
DJ Lessons: Remixing and Sampling in PR and Social Media
Random fact that you may not know: My husband was a DJ in college. Seriously. He owned a DJ business that paid his college tuition. Perhaps that’s why, even today, we both have a great appreciation for remixes, mashups and interesting sampling. My appreciation for this mix of skill and creativity isn’t limited to just […]
Carefully Crafted on January 20
HOW TO: Create a Brand Blueprint in 4 Steps
This week’s Follow Friday post is a guest post from Nick Westergaard, a smart branding guy who calls Iowa home. I met Nick at a conference last year and we immediately hit it off. Here’s what I like about Nick: He’s super smart and savvy, but isn’t one of those people who feels the need […]
Carefully Crafted on January 13
Picture worth a thousand words? Now, a thousand words fit into 140 characters.
Continuing the Follow Friday series, today’s post is from Harrison Kratz. Why should you connect with Harrison? I appreciate that he’s a real go-getter and someone who just makes things happen. But, there are lots of young, ambitious people. Harrison stands out to me because he’s not only trying to further his personal career. He’s […]
Carefully Crafted on January 09
My "Built In Cbus" Story
If you read this blog or follow me on Twitter, you may know that my company does a fair amount of PR for startup and technology clients. While half of our business is with companies in Ohio, all of our tech/startup work is outside this market. (The PR person in me says the local technology […]