Typically, “know it alls” aren’t crowd favorites, especially if they’re less-than-humble about hiding their in-the-know status. But, I think PR people have a responsibility to their bosses/clients to aim for being a know-it-all. (Just don’t obnoxiously flaunt your smarts.) What am I talking about? Look at the role of the PR pro and how it’s […]
Author Archive | Heather Whaling
Carefully Crafted on October 04
Carefully Crafted on October 01
Half the Sky: Social TV Drives Advocacy & Education
When was the last time you read a book that significantly impacted your life? For me, it was last year, when I read Half the Sky, by Nicholas Kristoff and Sheryl WuDunn. From their website: From two of our most fiercely moral voices, Half the Sky: Turning Oppression into Opportunity for Women Worldwide is a passionate call […]
Carefully Crafted on September 28
Geben Communication's Must Read Articles for PR Pros – Week of September 24th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Using Humor in Your Marketing … Even in B2B Marketing Embarassing PR Girl Confessions 5 Old-School PR Tactics to Bring Back Key Insights From A […]
Carefully Crafted on September 25
A Sports Lesson: The Necessity of Getting it Done RIGHT
This is a guest post from football fan and PR strategist Dan Farkas. Insert overblown rage here. So apparently the referees didn’t have the best effort in Monday night’s game between Seattle and Green Bay. A concoction of blown calls, Twitter, fantasy football implications and real football implications almost blew up the internet, not the […]
Carefully Crafted on September 21
Geben Communication's Must Read Articles for PR Pros – Week of September 17th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How To Move Past The “Everything’s Been Done” Trap And Find Your Next Great Idea What You Can Learn From the Funniest P&G Marketer Ever […]
Carefully Crafted on September 19
The Challenge of Social Media Humor
Conveying humor through social media is a challenge. When it’s done well, it can be really effective. However, if it’s misinterpreted or your intent is unclear, you leave yourself open for criticism. A Twitter account associated with Ohio State University’s Student Wellness Center learned this first hand this week. A quick recap: View the story […]
Carefully Crafted on September 18
New Twitter Overview & Handy Overview Template to Share with Your Clients
Who else was excited to update your Twitter apps this morning? One of the biggest changes is the introduction of a header image. More visual opportunities — yay! If part of your responsibility includes educating your clients, co-workers, bosses and other stakeholders about social media, this morning’s announcement is made for you! And, we want […]
Carefully Crafted on September 14
Geben Communication's Must Read Articles for PR Pros – Week of September 10th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: The iPhone 5 May Have Just Made Mobile Coupons Real A Simple, Yet Important Tip to Sharpen Your Writing Applause Then A Shrug: World Reacts […]
Carefully Crafted on September 10
5 Types of Curation as Content Marketing
Last week, I shared some examples of content marketing as a PR tool. Today, let’s look at content curation as a specific approach to content marketing. With so much information being created and shared, it’s impossible to keep up with it all, right? This explains the increasing popularity of content curation – the process of […]
Carefully Crafted on September 07
Geben Communication's Must Read Articles – Week of September 3rd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Survey: Privacy a Top Concern for Mobile App Users LivingSocial Smashes Daily Deals Record With Starbucks Offer 10 Ways to Write the Most Effective Facebook […]