Authors and startups — two clients we frequently work with at Geben — often find themselves in a similar situation: Scrambling to generate PR to maximize their upcoming launch. Because the emphasis is on shipping product (code or content, as the case may be) , PR is often an afterthought. For example, a startup puts […]
Author Archive | Heather Whaling
Carefully Crafted on October 31
Carefully Crafted on October 26
Geben Communication's Must Read Articles – Week of October 22nd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 5 Creative & Easy Ways to Increase Fan Engagement with Photos (client) Mobile Election Coverage Can’t Match TV Is blogger outreach becoming a “spray-and-pray” tactic? […]
Carefully Crafted on October 25
3 Examples Show How Online Monitoring Boosts Media Relations
Social media – and for this post’s purpose, online monitoring – requires us to take a fresh approach to what we think of as PR best practices. By adding a layer of technology to what we already know works, we can be even more effective in our jobs. We talk a lot about online monitoring in […]
Carefully Crafted on October 23
Introducing the 6 Stages of Online Community Building (A "Like" Isn't Community)
A few years ago, I moved from Orlando, FL to Columbus, OH. Now, I live in a part of downtown known as German Village, the largest neighborhood on the National Historic Registry. It’s an incredible part of the city; however, I didn’t really feel like part of the community until I got to know some […]
Carefully Crafted on October 19
Geben Communication's Must Read Articles – Week of October 15th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 5 Major Shifts Happening in the PR Industry Why Employees’ Big Dreams Should Be Your Company’s Top Priority The Trouble With ‘Viewability’ as a Metric […]
Carefully Crafted on October 18
26 Miles, $26,000: Social Media Fuels Social Good
This Sunday, 18,000 people will cross the start line at the Nationwide Children’s Hospital Columbus Marathon. The event is a Geben client, so I’ve had the opportunity to see how social media can create year-round community, provide a resource for an active community of athletes, and support overall event/business goals. But, most importantly, I’ve witnessed […]
Carefully Crafted on October 12
Geben Communication's Must Read Articles – Week of October 8th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Keeping Up With Social Media – in 30 Minutes a Day (You Heard Me!) Twitter Users Are Female, Like Purple And Have 208 Followers Groupon […]
Carefully Crafted on October 11
Social Media and the News: A Panel Discussion on How Today’s Journalists Use Social Media
Geben Communication account manager Deanna Ferrari recently planned and attended a panel discussion for PodCamp Pittsburgh, a yearly social media and technology conference. The panel was part of “Evening with PodCamp,” a series of preview sessions leading up to the event. This panel discussion focused on the intersection of social media and journalism. This is her recap. […]
Carefully Crafted on October 09
10 Work-Life Integration Tips
Work. Self. Family. In Renegades Write the Rules, Amy Jo Martin explains that her boss told her to pick two of those three options. Because, according to this boss, it’s impossible to have all three. That didn’t sit well with Amy Jo. In fact, this conversation provided the nudge she needed to become her own boss. […]
Carefully Crafted on October 05
Geben Communication's Must Read Articles – Week of October 1st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: LinkedIn Allows You To Follow Key Influencers On The Network; Will Eventually Make Feature Universal Appcelerator Launches “Innovation Fund” To Help Startups Speed Up Mobile […]