Dear brands: People don’t want relationships with you. Or, do they? Perhaps the answer depends on the size of your organization … • • • Earlier this month, digiday ran a post from Adam Kmiec, formerly of Walgreens and now head of digital/social for Campbell’s Soup (and someone who I think is very smart). In […]
Author Archive | Heather Whaling
Carefully Crafted on January 21
Carefully Crafted on January 18
Geben Communication's Must Read Articles – Week of January 14th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Mobile Advertising Prices Up 50% in Q4 5 Ways to Avoid Getting the Flu at Work Coca-Cola Campaign Takes on Obesity New Myspace Opens to […]
Carefully Crafted on January 11
Geben Communication's Must Read Articles – Week of January 7th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Social Media Sell Soap? The Rise Of The Twitter Fist Bump PR doesn’t own social media; it belongs to every department Even Amid Scandal, People […]
Carefully Crafted on January 10
SXSW PR Tips
After CES this week, much of the digital/tech/social media world will turn its attention to SXSW. But, launching a product — or even just trying to get an audience of potential users — at SXSW is a challenge. In the past four years, the event has grown 235%. There are more people, more sponsors, more […]
Carefully Crafted on January 08
3 Social Media Lessons from a Quarterback's Girlfriend
This is a guest post from @DanFarkas. Roll Tide. Alabama won its third national title in four years Monday night and wasn’t the biggest winner of the evening. Katherine Webb was. Ms. Webb isn’t on the team. She is dating Alabama’s quarterback and also served as Miss Alabama. This combination yielded her tens of thousands […]
Carefully Crafted on January 04
Geben Communication's Must Read Articles – Week of December 31st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: There’s No Avoiding Google + Buzzfeed Raises $19.3 Million to Make LOL Content for the Social Web 451 Group Acquires Yankee Group You Can Tweet […]
Carefully Crafted on January 03
Life is not either/or. It's a series of ands.
Toward the end of December, I took a bit of a blogging hiatus. I also took some time off from work, didn’t tweet nearly as often as I normally do and, generally speaking, enjoyed some quality “offline” time with family and friends. Like many of you, I also used that time to create some goals […]
Carefully Crafted on December 21
Geben Communication's Must Read Articles – Week of December 17th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 5 Great 2012 Instagram Branding Campaigns 4 Reasons to be More Visual 45% of Social Networkers Engage with Brands Online, Says Study The Most Important […]
Carefully Crafted on December 14
Geben Communication's Must Read Articles – Week of December 10th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 7 habits of highly successful PR people 10 cool things about Google’s new Maps app for iPhone FACEBOOK CONFIRMS: Ads Are Coming To Instagram The […]
Carefully Crafted on December 10
55 Slides to Elevate Your Social Strategy
For organizations that rely on “real world” communities for support, advocacy and funding, social media can’t be ignored. (I hope if you’re reading this blog, then you agree with that line of thinking.) That said, many of these companies, organizations and government agencies are barely scratching the surface. Last week, I spoke to a statewide […]