You’re about ready to launch a new company. Or, your startup is on the verge of a major update or (what you consider) newsworthy announcement. Or, you’re a PR pro charged with securing positive editorial coverage for a startup client. Not sure where to start? Well, this post is for you! Media relations is a […]
Author Archive | Heather Whaling
Carefully Crafted on March 19
Carefully Crafted on March 15
Geben Communication's Must Read Articles – Week of March 11th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 7 Apps From SXSW You Don’t Want to Miss 5 Trends That Will Drive The Future Of Technology Can Technology Make You More Engaged At […]
Carefully Crafted on March 13
Case Study: Social TV Activation for a PBS Documentary Premiere
Space Shuttle Columbia: Mission of Hope tells the remarkable story of Colonel Ilan Ramon, a fighter pilot and son of Holocaust survivors who became Israel’s first and only astronaut – a payload specialist aboard space shuttle Columbia. The award-winning documentary focuses on Col. Ramon’s “mission within the mission,” detailing the space shuttle’s connection to the […]
Carefully Crafted on March 11
Introducing My New Project, #DefineYourAll
Can you truly have it all? What does that actually mean? To even begin to answer that question, I think you have to start by defining your all. We grow up being told what it means to be a good daughter/son, mother/father, wife/husband, friend, employee or boss. It’s impossible to excel at everything, which is […]
Carefully Crafted on March 08
Geben Communication's Must Read Articles – Week of March 4th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 8 Mistakes You Should Never Make On LinkedIn Facebook Unveils a Radically Redesigned News Feed 30% of Top Brands Have Customer Service Twitter Handles Live […]
Carefully Crafted on March 04
The Secret (often Missing) Ingredient in Influencer Relations
As media/blogger/influencer/gatekeeper lists expand, those of us in PR struggle to find enough time to build meaningful relationships with these individuals. But, those relationships are key to our campaigns’ success. Knowing that it’s a job requirement, how can you more effectively and efficiently build and nurture these relationships? I recently spent some time brainstorming this […]
Carefully Crafted on March 01
Geben Communication's Must Read Articles – Week of February 25th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Content Your Customers Actually Care About For Brands, Passion and Personality Matter State of the Online News Room for the World’s Top 100 Brands in […]
Carefully Crafted on February 27
Case Study: Social Media Command Center
This is a guest post from Shane Haggerty, a fellow Columbus PR pro and friend of mine. As a former educator and school PR pro, Shane’s company specializes in education — school districts, ed tech startups and events. Recently, his team led a social media command center for one of the largest education conferences in […]
Carefully Crafted on February 22
Geben Communication's Must Read Articles – Week of February 18th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Twitter Will Decide the Value of Your Tweets The Geography of Happiness According to 10 Million Tweets What Data Can’t Do 5 trends community managers […]
Carefully Crafted on February 21
Want to Create More Value? Integrate Traditional & Digital PR [#SoloPR Slides]
Let’s get one thing clear: Traditional PR isn’t dying. It’s not going away, but, it is evolving. By adding a layer of technology to the tactics we know already work — and integrating fresh, new digital opportunities into the mix — we can can deliver better results. But, how do you know when to lead with social […]