Good work begets more good work. When you exceed customer expectations, deliver impressive results and consistently go the extra mile, word spreads. Entrepreneurs aren’t the most patient people in the world. So, they’re always looking for ways to accelerate this tried-and-true business development practice. One way to jumpstart business development? Social media. Whether you’re a […]
Author Archive | Heather Whaling
Carefully Crafted on May 21
Carefully Crafted on May 17
Geben Communication's Must Read Articles – Week of May 13th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: ESPN, Twitter expand tie-up Content is consuming us: If you can’t beat ‘em, join ‘em Abercrombie & Fitch: Good marketing & bad PR? 10 tips […]
Carefully Crafted on May 16
Imagining the Amplified Agency
According to a recent article in Harvard Business Review, there’s a new kind of worker that every company needs: the amplified individual: We live in a world in which amplified individuals — people empowered by technologies and the collective intelligence of their social networks — can do things that previously only a large organization could. … People […]
Carefully Crafted on May 10
Geben Communication's Must Read Articles – Week of May 6th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: The Best Social Media Tools of 2013 (so far) Why is Facebook Blue? The Science Behind Colors in Marketing Scholastic engages–and increases–Facebook fans with live […]
Carefully Crafted on May 09
3 Reasons to Love the Web Today that Have Nothing to Do with PR & Marketing
After national tragedies or community disasters, I’m always amazed at the power of digital communication and seeing how social media amplifies social good. After the Boston Marathon bombing, Mark Drapuea reminded us that “social media scales human nature.” After the earthquakes in Japan, Amy Jo Martin realized that “social media can allow us to accelerate the […]
Carefully Crafted on May 06
Introducing #CommHacks: A Virtual "Hackathon" for PR Pros
Finally — a “hackathon” for the non-coders among us! The team at Tracky is hosting the first virtual hackathon for communications professionals. #CommHacks, if you will. Anyone working in the PR, marketing, journalism or content space can participate. The best part? No formal developer/coding training required. Here’s the deal: #CommHacks is a hackathon based around […]
Carefully Crafted on May 03
Geben Communication's Must Read Articles – Week of April 29th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Staying Human in a Digital World 5 Reasons You Shouldn’t Try to Be Apple 9 Awesome Reasons to Use Infographics in Your Content Marketing Making […]
Carefully Crafted on May 02
Are you Ready? 365 Days of Geben Starts Monday
I am totally biased, but I love #TeamGeben. Individually and collectively … the work ethic and personality quirks … our friendships and partnerships with each other, our clients, friends of Geben, etc. Recently, we’ve realized a lot of amazing stuff goes on behind the scenes at Geben Communication. Stuff we want to share and think our […]
Carefully Crafted on May 01
5 Opportunities for PR to Embrace the Startup Culture
Startups are full of creativity and innovation. After all, these companies often emerge from the need to solve a problem. Developing a new solution requires out-of-the-box thinking. But, that’s just one attribute of today’s most successful startups. As startups disrupt traditional marketplaces, they’re forcing big businesses to realize they can’t just rest on their laurels. […]
Carefully Crafted on April 26
Geben Communication's Must Read Articles – Week of April 22nd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Four Disruption Themes for Business 3 Useful (And Creative) Analytics Resources to Check Out 12 Ways to Hook and Audience in 30 Seconds What Happens […]