Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 20 Experts Select Key Content Marketing Metrics Marketing agencies will disappear in 10 years, study says Online Sentiment Surrounding Gordon Gee’s Departure as President of […]
Author Archive | Heather Whaling
Carefully Crafted on June 14
Carefully Crafted on June 13
Technology, Commerce and the Future of Shopping
From bazaars in the town center, to “bazaars” on Etsy — technology has drastically shifted how we buy and sell. Whether you spend your money on Amazon and eBay, or RueLaLa, Birchbox or Warby Parker, the shopping experience evolved as technology advances. In recent years, as tech developments have accelerated, we’ve seen rapid changes and […]
Carefully Crafted on June 11
10 Tweetable Takeaways from “Digital Marketing Analytics”
Understanding customers. Monitoring competitors. Improving products and services. Measuring ROI. Digital marketing is evolving. With it, so are the tools and platforms used to measure and analyze digital marketing data. In fact, according to Krux’s second annual Cross-Industry Study, data collection has grown 400% year-over-year while the number of data collectors has doubled (more than […]
Carefully Crafted on June 07
Geben Communication's Must Read Articles – Week of June 3rd
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Rapid Response to a Crisis is Seldom Enough The Story Behind the ‘Meme’ Storytelling Isn’t Going Anywhere Memes with Meaning: Why We Create and Share […]
Carefully Crafted on June 06
High-Profile Leadership Transition? PR Can Help.
The Ohio State University has found itself in a bit of an embarassing predicament lately: It turns out University president Gordon Gee took some jabs at Catholics and schools in the SEC. Even though President Gee is a remarkable fundraiser for the university, he recently announced his “retirement,” though most people I’ve spoken to here in Columbus […]
Carefully Crafted on June 04
5 PR Opportunities in the Collaborative Economy
Are you familiar with AirBnB, Lyft, Etsy or Rent the Runway? These are all examples of the collaborative economy, a fast-growing market fueled by social technologies, defined by people buying, selling and sharing products amongst each other. In other words, “buy and share” is the new “buy and sell.” And, today, Jeremiah Owyang and The Altimeter […]
Carefully Crafted on June 04
5 Ways to Support Entrepreneurs & Kickstart the Economy
We’re surrounded by risk-takers every day — or at least it feels that way. Maybe you know a handful of entrepreneurs personally. Or, maybe you “know” people like Jack Dorsey, Rachel Sklar, Elon Musk or Leslie Bradshaw 140 characters at a time. Either way, particularly if you’re in the PR and social media space, odds are, you spend a decent amount […]
Carefully Crafted on May 31
Geben Communication's Must Read Articles – Week of May 27th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: STUDY: People Will Switch Brands to One Associated With a Good Cause, Boycott Irresponsible Behavior 7 Things Content Marketers Can Learn From Fiction Writing Marketers […]
Carefully Crafted on May 24
Geben Communication's Must Read Articles – Week of May 20th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Why the Sharing Economy is Growing Seven Elements Creative Teams Share Brainstorming: 3 Reasons Why Everything You Know is Wrong How Method Home is Simultaneously […]
Carefully Crafted on May 23
6 Tweetable Takeaways from Pew's State of News Media Report
The Pew Research Center has released the 10th edition of its State of the News Media report. In it, they identified six major trends, here in tweetable format for your reading pleasure: The effects of a decade of newsroom cutbacks are real – and the public is taking notice. (TWEET THIS) Nearly a third of […]