Carefully Crafted on October 11
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How to Use Google Analytics to Create Killer Content 8 Creative Uses for Twitter You’ve Never Tried The Next Big Thing in Social Media 20 Top Tips on Using Video for PR […]
Carefully Crafted on October 09
How do you measure PR? Whether you’re tracking outputs (e.g., press releases sent, blog posts written), outtakes (e.g,. news stories placed, speaking engagements placed) or outcomes (e.g., increase in sales, website conversions) — a PR measurement program isn’t always black and white. In fact, some PR elements are intangible and hard to quantify … whether […]
Carefully Crafted on October 04
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Instagram Brand Platform Venueseen Becomes Seen, Launches Snapfluence Network (client) 3 Tools to Simplify Your Digital World 6 Things You Should Quit Doing To Be More Successful Infographic shows that VC firms […]
Carefully Crafted on October 03
Earlier this week, the New York Daily News and 13 other companies participated in “SwitchPitch” — a reverse pitching event, where “established companies pitch funded innovation projects to qualified startups looking for great partners.” The startups can infuse agility, creativity, innovation and a fresh, forward-thinking perspective into the big brands. Cincinatti-based Brandery, one of the top […]
Carefully Crafted on September 12
The Holmes Report recently surveyed 25 PR innovators. The results aren’t good — at least not for PR pros: 67% of respondents believe the PR industry is lagging when it comes to innovation, and only 10% say it’s highly innovative. There are so many opportunities for PR people to infuse some creativity and innovation into […]
Carefully Crafted on September 06
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! All The Major Changes Facebook Has Made in 2013 How Marketers Can Take Data-Driven Content Creation to the Next Level Eight Things to Consider When You Create Calls-to-Action in Your Content The […]
Carefully Crafted on September 03
When I first started the blog, I used to have a regular feature, called the Double Shot, where I’d highlight two people, tools, articles, etc. The goal was to provide a quick read with helpful, actionable takeaways. Who knows why I stopped, but it’s time to resurrect that idea! So, welcome back to the semi-regular […]
Carefully Crafted on August 30
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! It’s now easier to to administer promotions on Facebook Content Scheduling Platform Buffer is Now Integrated with Google+ How Can You Turn Facebook Fans Into Customers? How I Optimize for Happiness at […]
Carefully Crafted on August 26
“Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence … In short, where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.” — Technorati 2013 Digital Influence Report According to Technorati, 65% […]
Carefully Crafted on August 23
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! J.Crew Debuts Fall Catalog on Pinterest Can Facebook Rewrite the Industry Standard For User Engagement? Social Engagement: Only as Cool as The Other Side of the Pillow Are You An Agile Content […]
