The Holmes Report recently surveyed 25 PR innovators. The results aren’t good — at least not for PR pros:
67% of respondents believe the PR industry is lagging when it comes to innovation, and only 10% say it’s highly innovative.
There are so many opportunities for PR people to infuse some creativity and innovation into their efforts. But, we have to be willing to take calculated risks, experiment with ideas and (sometimes) say “no” to the way its always been done. From the sharing economy/collaborative consumption and data-driven PR … to bridging the digital/physical divide and crisis communication, it’s time to take a fresh approach to best practices.
I discussed this topic earlier this week at the Louisville IABC/Louisville Digital Association conference. My slides are below, filled with case studies and examples of companies stretching the boundaries of “traditional” PR.
Want help innovating your PR efforts? Email me!