Carefully Crafted on February 12
Thanks to Salesforce and other tech companies, the concept of “software-as-a-service” is one we’re all familiar with. According to WebbMedia’s 2014 Trend Report: The ubiquity of affordable enterprise technology, an increase in mobile computing and constant trend towards multiple device ownership has helped catalyze cloud computing throughout nearly all industry sectors. Mint and, more recently, […]
Carefully Crafted on February 11
After we’d been working in the tech PR space for a while, I realized all my clients were out-of-market. I decided I wanted to work with some Columbus-based startups, so I did some research and began following and connecting with people involved in the local tech community. Brian Zuercher was one of the first people […]
Carefully Crafted on February 10
In today’s business climate, there’s so much emphasis on hustle. Hustle harder and you’ll win. Hustle harder and you grow. Hustle harder and you’ll succeed. But, hustle alone isn’t enough. Strategy is just as important. How often have you been in a meeting and the conversation jumps to something akin to “We just need results. […]
Carefully Crafted on February 07
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! This year, our team has been talking and reading a lot about “working smarter, not longer.” So for this week’s edition of The Weekly Cocktail, we’ve compiled 18 articles to help you […]
Carefully Crafted on February 06
We’re excited to see the PR industry embracing mobile marketing. For pros working on layering more mobile aspects into their strategies, today’s guest post from Carolyn Kent, who manages social media and mobile marketing for EXPRESS, offers some helpful tips to get you started. ••• Post by: Carolyn Kent I know just enough about PR […]
Carefully Crafted on February 05
How can organizations build and activate online audiences? In which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a tight budget? I recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation […]
Carefully Crafted on February 04
Today’s post comes from Lauren Gray. As a community manager for several brands, Lauren has plenty of experience learning how to detach from her phone during off-hours. Here are her tips to help you do the same: ••• Post by: Lauren Gray As a community manager myself, I hate to step away from my phone […]
Carefully Crafted on February 03
How do you stay productive? What tools make you more efficient? Inspired by this post on SHIFT Communication’s blog, I thought I’d share some of the tools and tech that helps me increase productivity and maintain my sanity as a business owner, PR pro and new mom. Expensify — As they put it, “expense reports […]
Carefully Crafted on February 01
“If the mainstream media isn’t representing us, we can create our own media to fight back.” – Imran Siddiquee, The Representation Project Last year, 51 million females tuned in to watch the Super Bowl – accounting for nearly half of the game’s viewership. And yet despite the fact that the gender gap in the Super […]
Carefully Crafted on January 31
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! ‘Inside’ News App Prioritizes People Over Algorithms Marketers Are Pushing Hard to Be Seen At This Year’s Super Bowl (client) There’s No Excuse for Not Hiring Women State of the Union: The […]
