Carefully Crafted on February 05

Building + Activating Social Audiences

How can organizations build and activate online audiences? In which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a tight budget?

I recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to “remix” and borrow from these ideas to strengthen your own online presence.

Are you looking for someone to lead a social media training workshop? Or need help you developing a customized social strategy that maximizes your limited resources? Let’s talk! Email me: heather [at]



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