Carefully Crafted on February 26
By now, it’s generally accepted that technology is changing our attention spans. It’s promotes multi-tasking and we’re constantly connected — only a swipe and tap of a screen away from a world of information and interactions. Do you find it hard to concentrate? Perhaps you’re supposed to be working on a writing project, but you […]
Carefully Crafted on February 25
Today’s guest post comes from Elissa Freeman. Team Geben is a little obsessed with the Olympics, so when we heard Elissa was going to merge our love for the games with our love for smart PR strategies, we just couldn’t wait to share. By: Elissa Freeman Faster, higher, stronger…smarter. From the time the flame was […]
Carefully Crafted on February 24
Ranked nationally in 10 pediatric specialties, Columbus’s Nationwide Children’s Hospital (NCH) is among the best-of-the-best. However, at the end of each year, NCH finds itself competing against a barrage of organizations in the quest for dollars. The hospital’s annual “Every Gift Matters” fundraising campaign highlights patient stories, particularly children who are on the road to […]
Carefully Crafted on February 21
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Defining What You Are, And Are Not 14 Resources Women in Tech Should Know About How To Use Inflection Point Metrics in Public Relations When Should You Roll Out Your Holiday PR […]
Carefully Crafted on February 20
As established PR pros, we have a responsibility to help aspiring PR students. After all, a good internship can often be the foundation to a great career. Whether you’re managing one intern or 100, today’s tips from Rachel Perkins will help you make sure students get the most out of their PR internship experience. ••• Post […]
Carefully Crafted on February 19
When I talk to potential clients, I always explain that we’re looking to work with companies who want a PR partner — an extension of their team … not just a “vendor” to outsource tasks to. I take this partnership-level relationship seriously. That said, I also realize it’s easy to talk about wanting to build strong partnerships […]
Carefully Crafted on February 18
Today’s guest post comes from Tyler Durbin, marketing manager of innovation for GSW, a Columbus-based advertising agency. We’ve said before that storytelling has always been a core component of effective PR, so we’re excited to share Tyler’s perspective on the topic this week: ••• Post by: Tyler Durbin Inbound marketing has been a hot topic […]
Carefully Crafted on February 17
Today’s blog post isn’t about PR, but it is about two of my favorite subjects colliding: A startup (with a female founder!) weaving social good into its mission. Think back to your college days. Remember how much you loved receiving care packages in the mail? My mom used to send me all kinds of random […]
Carefully Crafted on February 14
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 8 PR Lessons from Sochi 2014 A Play-by-Play Guide for Real-Time Content Creation Sandberg Wants Stock Photo of Women to Lean In, Too How To Survive The Next Wave of Technology Extinction […]
Carefully Crafted on February 13
Content marketing and PR — and the possibility that one could “break” the other — has been a hot topic so far in 2014. But in my opinion, it’s not about one OR the other, rather using them both in tandem to drive meaningful results. Each week, we include two “Tweetable Tips” in our e-newsletter, […]
