Carefully Crafted on June 25
My office used to be a coffee shop that we converted — using this word very loosely — into an office space. The front room is totally open. The old kitchen is our conference room and we have a tiny kitchen and bathroom off the conference space. Basically, we have two workspaces. I love the openness. I think it […]
Carefully Crafted on June 24
When we get busy with client announcements/launches and social campaigns, it’s easy to forget about Geben PR and social media. So, earlier this year, we started using Basecamp’s calendar feature to plan our own content. Today’s guest poster, Maria Diestro, shares how she’s used Asana, a similar tool, to streamline communications efforts for Second Harvest Food Bank: […]
Carefully Crafted on June 23
Ever attended a hackathon? You probably think of a bunch of guys in hoodies, writing lots of code, right? To some extent, that’s true, but hackathons aren’t just for developers. Earlier this spring, I came across an article on TheMuse.com which declared a hack day “the event you should plan for your team ASAP.” Everyone on the team leaves their standard […]
Carefully Crafted on June 20
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Innovation by Necessity: 3 Non-Tech Businesses and the Technology They Created Burberry Launches Twitter-Based Calendar Invites Bio Is Changed is the New Twitter Tracking Tool More People Should Know 5 SEO Trends […]
Carefully Crafted on June 19
What we do is a big part of who we are. But, we still believe in finding balance between the two. Next time the lines between your work-life begin to blur, take a step back and consider these thoughts from today’s guest poster, Christina Christian: ••• Post by: @Christina_Lynn With as many hours as we’re working these days, […]
Carefully Crafted on June 18
All too often, PR ends up in a peak-and-valley cycle – especially if a core tactic is media relations. Things like funding announcements, major partnerships and product launches tend to drive big bursts of media coverage. But, after the initial excitement (the “peak”) wears off, then what? Minimal media coverage, reduced share of voice and […]
Carefully Crafted on June 17
How do you connect PR to actual business outcomes? Today’s guest-poster, Heidi Sullivan, is one of my favorite people in PR because she’s always focused on helping the industry make better business sense. The focus of this blog post is no exception. When PR becomes a profit center, it moves from something nice to have […]
Carefully Crafted on June 16
At Geben, we’ve had the opportunity to plan and host a wide variety of events (physical and digital) for clients, but we’ve never done an event that lasted for a full 24 hours, nor have we done an event with a major international emphasis. So, of course I was intrigued when my friend Shonali Burke explained that […]
Carefully Crafted on June 13
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! LinkedIn Publishing: How Data Can Help You Plan Your Posts 3 Conference Networking Rules to Live By 6 Easy Places to Find Data For Infographics, Charts and Other Visual Content Sheryl Sandberg: […]
Carefully Crafted on June 12
If you’ve been reading prTini for a while, you’ve probably read a lot about “work aways.” If you’re new to the blog, here’s a quick recap: For at least half a day, once a week, each person in our office is required to work somewhere other than the office. Coffee shop, library, park, home — wherever […]
