“The main ingredient in stardom is the rest of the team”
– John Wooden
Many companies find company culture to be a key ingredient in social media success, as well as their overall business growth. As Geben Communication continues to grow, I find myself thinking a lot about the kind of culture I want to build. For me, a real commitment to teamwork and collaboration is a critical component to company culture.
With that in mind, Team Geben set out to compile tips for working in a team environment:
- Always be on the lookout for opportunities to lend a hand.
- Be considerate of other people’s time. Got an upcoming project with a tight deadline? Provide a heads up.
- Remember to say please and thank-you. A lot.
- Aim to provide clear direction from the beginning of a project and assign roles and responsibilities. But understand that sometimes circumstances change and projects will evolve. Be flexible.
- Be generous with words of praise.
- If you’re in over your head, don’t be afraid to ask for help.
- Realize a potential problem is brewing? Stop and schedule an urgent meeting to discuss how to proceed.
- Look for opportunities to highlight the team’s contribution — not just your own.
- When something goes wrong, don’t look for a scapegoat. Just find the solution.
- Sometimes picking up the phone is better than emailing back and forth.
- Provide frequent status updates. Lack of communication can lead to false assumptions.
- Be sure to “close the loop” on a project. Upon completion, debrief to identify what works, what didn’t and opportunities for improvement.
- Remember that your coworkers/clients/partners are people, too. Not every touchpoint has to be work-related (and happy hours are fun!)
- Be honest with feedback, but remember to be tactful.
- Be generous with your time (to an extent). Five minutes brainstorming with two people can be more productive than 30 minutes alone.
- Be open to ideas other than your own.
- Ask questions. Lots of them.
- Don’t go behind your team member’s back.
- Be honest and sincere.
What would you add?
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This focus on teamwork was inspired by Geben’s recent expansion. Alexis Downey (@lex_d) will help execute PR, marketing and social media strategies, and provide research support. Please join me in welcoming Alexis to the team.
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