Carefully Crafted on November 14

White House Joins 21st Century

Finally, we have a president who understands the power of technology and the importance of reaching out to the American people.

During his campaign, Barack Obama revolutionized how political campaigns used technology. And, now he’s taking this 21st-Century mentality all the way to the White House. Already, the transition web site has an RSS feed (trust me, there are lots and lots of people — not just techy geeks — excited about that!) … and now Obama is expanding the reach of the radio address by posting a weekly video on YouTube. I can watch that on my iPhone!

Mike and I were just talking about the radio address. Can you imagine how awful those ratings must be?!?! I don’t even know what radio stations carry it. Can you listen to it online? Who knows. It’s so exciting to see a new generation of leadership place value on communicating with the American people and finding ways to reach out to them, instead of just expecting them to find you on some radio station that no one has ever heard of.

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