Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
- A Wearables Startup Playbook
- US Airways Should Get a Total Pass on Their Twitter Blunder
- 5 Ways to Fight Spin
- Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns
- 11 Lessons I Learned at Startups That Keep Me Up at Night
- Case Study Shows How Twitter Advertising Can Pay Off
- The Confidence Gap
- Social Data as a Business Is Dead. Long Live Big Data Services.
- Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs
- Why It’s Hard to Be a Brand On Instagram
- Why Aren’t More Brands Prioritizing Instagram as a Platform-of-Choice?
- The Jason Falls School of Social Media Success: Meet the Man
- Chelsea Clinton Makes Her Move
- Facebook’s News Feed: What Changed and Why
- The Mobile Headaches of Brand Marketers
- Yahoo Rolls the Dice on TV
- Why It Doesn’t Matter That You May Never Reach Inbox Zero
- 5 Best Practices for a Visual Content Marketing Strategy
- How to Create Visually Stunning Online Press Kits
ICYMI, this week’s issue of A fresh AP[PR]OACH highlighted how H&R Block leveraged customer insights and data-driven messaging to create a campaign that sticks. Want more PR case studies delivered directly to your inbox? Sign up for A fresh AP[PR]OACH.
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