Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
- The Five Parts to Brand Storytelling Nearly Everyone Misses
- The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms
- Mashable’s Branded Content Editor Talks Pitching
- Find and Live Your Dream in Three Easy Steps (client)
- Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos
- A Lesson in Rebranding From Monica Lewinsky
- How Facebook Is Changing the Way Its Users Consume Journalism
- Why Did Taco Bell Just Wipe Out Its Social Media Accounts?
- What You Should Learn From Rejected Pitches
- 5 Ways to Land Media Coverage with No News (Geben)
- When It Comes to Pitching, Share the Wealth
- The Keys to a Compelling Headline
- 4 Social Media Personal Branding Mistakes You Must Avoid
- Brands Drum Up Halloween Publicity with Freebies, Discounts
- Learning How to Be Fearless (client)
- What’s the Best Way to Spend 30 Minutes on Social Media Marketing?
- The Quick Guide to Timing Your Tweets
- PR Insider: Top 7 Myths in Public Relations
- 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere
- Your Instagram Feed Will Now Be Filled with Video Ads
- 3 Tips for Repurposing Content
- 4 Product Hunt Tools for Social Media Content Creators
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!
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ICYMI, this week’s issue of A fresh AP[PR]OACH shared how JBL’s #CordFail campaign is already a big PR win for the brand.
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