Content marketing and PR — and the possibility that one could “break” the other — has been a hot topic so far in 2014. But in my opinion, it’s not about one OR the other, rather using them both in tandem to drive meaningful results.
Each week, we include two “Tweetable Tips” in our e-newsletter, A fresh AP[PR]OACH. Hopefully this week’s tips will inspire you to think about integrating your content marketing and PR efforts:
Don’t create content for the sake of creating content. Plan where, and how, you’ll distribute it to maximize results. (Click to tweet)
Coming up with fresh, results-oriented content can be challenging, so try a user-generated content campaign: http://bit.ly/1ctLfJw (Click to tweet)
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What other tips do you have for integrating content marketing and PR? Share yours in the comments. And, don’t forget to sign up for A fresh AP[PR]OACH to get weekly PR case studies, campaigns, tips and tools delivered directly to your inbox.