Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
- Innovation by Necessity: 3 Non-Tech Businesses and the Technology They Created
- Burberry Launches Twitter-Based Calendar Invites
- Bio Is Changed is the New Twitter Tracking Tool More People Should Know
- 5 SEO Trends That Have Emerged in 2014
- 5 Tricks to Brainstorm Like It’s Your Job
- Why Audiences Hate Hard News – and Love Pretending Otherwise
- Everything You Need To Know About Amazon’s New Fire Phone
- 6 Ways to Maximize Your Brand’s Profile on LinkedIn
- Feeling Uncomfortable: The Way to Create Amazing Content
- How Twitter’s New Website Remarketing Can Boost Your PR ROI
- Five Lessons From A Real Newsroom That Translate to Real-Time Marketing
- 25 Pieces of Advice You Need to Build An Awesome Facebook Page
- Facebook Page Redesign: Everything You Need to Know to Optimize Your Page
- Build a Compelling Story Arc to Highlight Your Brand
- 8 Brands That Totally Nailed Their World Cup Ads
- Hashtag Activism: How #NotOneMore Caught Fire Online
- 4 Awesome Examples of Brand Storytelling That Will Make You Want To Hit Replay
- Wearable Jewelry Makes Its Big, Boring Debut While We All Await the Real Innovation
ICYMI, this week’s issue of A fresh AP[PR]OACH shared how Bic leveraged crowdsourcing to reassert its pen-and-paper brand in an email-driven world. Want more PR case studies delivered directly to your inbox? Sign up for A fresh AP[PR]OACH.
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