More than a few PR people want to declare the press release dead; however, as long as reporters continue to ask for releases — and sometimes run them verbatim — the press release is alive and well. That said, a media release isn’t the perfect tool for every situation. Sometimes, other modes of communication are […]
Tag Archives | virtual scavenger hunt
Carefully Crafted on January 05
Carefully Crafted on September 01
The Anatomy of a Virtual Scavenger Hunt
Launching a new website can be a major hurdle. But, once the site is live, you face another challenge: How do you drive traffic to the new site? And, more importantly, how do you get people going through the site and taking action, not just reading a homepage overview? How about a virtual scavenger hunt, […]