Carefully Crafted on May 25
Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. Here’s the scenario: A customer was doing some casual shopping in the client’s store when the Gilmore Girls theme song came on. The customer tweeted at the brand […]
Carefully Crafted on November 24
Whether you love Starbucks or hate it, the coffee behemoth is using the holiday season to remind us of an important lesson: Stories are meant to be shared. The art of storytelling can be tricky though, especially in business. Do customers want to hear all the ins and outs? (A boss once told me once […]
