Work. Self. Family. In Renegades Write the Rules, Amy Jo Martin explains that her boss told her to pick two of those three options. Because, according to this boss, it’s impossible to have all three. That didn’t sit well with Amy Jo. In fact, this conversation provided the nudge she needed to become her own boss. […]
Tag Archives | sarah evans
Carefully Crafted on October 09
Carefully Crafted on July 30
Double Shot: Updating Spokespeople & Product Launches
In media relations 101, you learn that an effective way to secure local PR coverage is to provide a local perspective to a national trend. (For example: National health care reform passes. Local Company contacts Local Newspaper to explain how the legislation will impact their company. That’s localizing a national story.) That concept applies online, […]
Carefully Crafted on May 06
Another Reason You Might Need a PR Consultant
The other day, Sarah Evans shared an email exchange with her readers as a means to illustrate why companies might want to consider hiring a social media consultant. As she pointed out, these people can help companies develop a smart strategy, manageable work flow processes, guidelines and an online “voice.” I’d like to add another […]