The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Tag Archives | PR strategy
Carefully Crafted on May 31
Carefully Crafted on April 12
5 Steps to Develop a Crisis Communication Plan
When a crisis situation develops, time is of the essence. There’s a saying: “If you’re not quick, you’re not relevant.” That’s why companies need to have a crisis communication plan in place BEFORE a potentially hazardous situation arises. But, what does that mean? What elements should be included in your crisis plan? While there’s no […]