When I was preparing to launch Geben Communication, I read lots of articles that suggested writing a formal business plan —a three- to five-year description of the purpose of our agency, how I would go about finding clients, our market share, financial metrics, and on and on. But I have a confession: I never did […]
![Why I’ve Never Written a Business Plan Why I've Never Written a Business Plan](http://prtini.com/wp-content/uploads/2016/12/Confronting-2-100x100.png)