More than a few PR people want to declare the press release dead; however, as long as reporters continue to ask for releases — and sometimes run them verbatim — the press release is alive and well. That said, a media release isn’t the perfect tool for every situation. Sometimes, other modes of communication are […]
Tag Archives | Pitchengine
Carefully Crafted on January 05
Carefully Crafted on December 07
Pitchengine: 5 Tips for Effective Social Media Releases
Last week, I introduced a new media-relations tool called Pitch with Me, a resource designed to improve media relations. (Not sure what Pitch with Me is? Check out this review from Kellye Crane.) My goal was to get it in front of PR people — the end-user, for lack of a better word. How did […]
Carefully Crafted on September 11
Straight to the Point
This short and sweet deck of slides from the head of Pitchengine explains exactly why the old PR model — write a long press release and blast it out to thousands of your “closest” media contacts — is dying. Obviously, Pitchengine has “skin in the game” when it comes to newer distribution models, but don’t […]