Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on January 26
A collaborative effort, this post was co-written by Chuck Hemann and myself. Two key components of a nonprofit organization’s communication strategy — traditional media relations and social media marketing — fall into the “hard to measure” category. By now, hopefully you believe in the importance of securing placements in key media outlets and developing a […]
