A couple months ago, I was on a panel about public relations. One of the panelists called Twitter “bunk.” Another panelist said “no one” reads the newspaper, so traditional media clips have zero value. Here’s the thing: They’re both wrong. And, they’re both right. Sort of. If you check out the top of my blog, […]
Tag Archives | integration
Carefully Crafted on July 06
Carefully Crafted on January 14
Nonprofit Social Media – Integration is Key
If you’re a regular reader of my blog, you know that I’m a big believer in the power of nonprofits. I love helping organizations incorporate traditional and “new” tools to strengthen communication. I had the opportunity to work with the Coalition for the Homeless of Central Florida when they decided to begin participating in social […]
Carefully Crafted on January 11
Social Media is More than a Meme
Last week, Facebook’s equivalent of a chain letter asked women to change their status to the color of their bra. This was supposed to raise awareness about breast cancer. Since then, a host of blog posts have gone up — praising or lambasting this fun little experiment. (Here’s another one from Change.org.) On one hand, […]