A couple months ago, I was on a panel about public relations. One of the panelists called Twitter “bunk.” Another panelist said “no one” reads the newspaper, so traditional media clips have zero value. Here’s the thing: They’re both wrong. And, they’re both right. Sort of. If you check out the top of my blog, […]
Tag Archives | integrated communication
Carefully Crafted on July 06
Carefully Crafted on February 07
Will Super Bowl Ads Integrate Online & Offline?
Update: It turns out that most of us gave advertisers too much credit. Only a few commercials incorporated social media — and those that did took a very subtle approach. If you’re interested in learning more about which advertisers went social, the KBuzz blog recaps some of the “social” ads. We all know it’s Super […]
Carefully Crafted on January 14
Nonprofit Social Media – Integration is Key
If you’re a regular reader of my blog, you know that I’m a big believer in the power of nonprofits. I love helping organizations incorporate traditional and “new” tools to strengthen communication. I had the opportunity to work with the Coalition for the Homeless of Central Florida when they decided to begin participating in social […]