Carefully Crafted on October 20
As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. Since the Geben […]
Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on May 27
I’ve gotten really into mindfulness and meditation over the past few years, which has helped me learn to me more aware of how I’m spending my time and what I can do to extract the most value out of each day. Listening to podcasts has become part of my daily routine, as a way to […]
Carefully Crafted on October 11
Geben Communication account manager Deanna Ferrari recently planned and attended a panel discussion for PodCamp Pittsburgh, a yearly social media and technology conference. The panel was part of “Evening with PodCamp,” a series of preview sessions leading up to the event. This panel discussion focused on the intersection of social media and journalism. This is her recap. […]
Carefully Crafted on May 07
From blogging and pinning … to creating videos, tweets, status updates, ebooks, enewsletters and white papers — content marketing has become a catch-all term that encompasses all kinds of information marketers are creating, disseminating and tying to objectives. But, how do you know what kind of content to share? And, is it actually working? Jason […]
