The age-old agency practice of billing by the quarter-hour is broken. For starters: The “on the clock” mentality often gets in the way of a true agency-client partnership. If you check DMs for a client on Twitter, is that really worth a quarter hour? On the flip side, if you’ve built up a long-standing relationship […]
Tag Archives | entrepreneurship
Carefully Crafted on March 28
Carefully Crafted on October 18
Luck or Hard Work?
When I was planning my wedding, the idea of a bridal shower was horrifying for many reasons, but mostly because I didn’t want to be the center of attention. Ask any of my bridesmaids and they’ll tell you, I only agreed to a shower after they agreed to let me build in a charitable element […]
Carefully Crafted on June 25
30 Lessons from an Accidental Entrepreneur
I’m not one of those people who set out to “own stuff.” In fact, my husband — who has always had that entrepreneurial spirit — had been telling me to start my own company for a while, but I never listened. (I’m sure he’d tell you that’s not all that surprising.) But, finally, last year, […]