When a crisis situation develops, time is of the essence. There’s a saying: “If you’re not quick, you’re not relevant.” That’s why companies need to have a crisis communication plan in place BEFORE a potentially hazardous situation arises. But, what does that mean? What elements should be included in your crisis plan? While there’s no […]
Tag Archives | Crisis
Carefully Crafted on April 12
Carefully Crafted on November 08
Crisis Communication: Quick and Relevant
At last year’s Ragan Social Media for Communicators conference, Gerald Baron, a crisis communication expert, told us: “If you’re not quick, you’re not relevant.” Instead of distributing a press release every few hours, it’s more effective to share short, accurate bursts of information. As a PR person who’s been heavily involved in multiple crisis situations, […]
Carefully Crafted on January 14
Apple in Crisis Mode
Note: This post first appeared on CDe‘s blog. The Apple PR machine is in overdrive. Just a half-hour after the New York Stock Exchange’s closing bell, Apple announced that Steve Jobs would be taking a leave of absence. Three initial thoughts: Will Apple be in full crisis mode tonight — hitting all the news outlets […]