Last week, I shared some examples of content marketing as a PR tool. Today, let’s look at content curation as a specific approach to content marketing. With so much information being created and shared, it’s impossible to keep up with it all, right? This explains the increasing popularity of content curation – the process of […]
Tag Archives | content marketing
Carefully Crafted on September 10
Carefully Crafted on May 07
The "Look at This" Approach to Content Marketing
From blogging and pinning … to creating videos, tweets, status updates, ebooks, enewsletters and white papers — content marketing has become a catch-all term that encompasses all kinds of information marketers are creating, disseminating and tying to objectives. But, how do you know what kind of content to share? And, is it actually working? Jason […]