Carefully Crafted on December 06
When the athletes crossed the finish line at this year’s Nationwide Children’s Hospital Columbus Marathon, the Geben team crossed our own metaphorical finish line with a ramped up season of social media engagement for the event. Reflecting back on our social media efforts for the race this year, I think the Columbus Marathon provides a […]
Carefully Crafted on October 20
As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. Since the Geben […]
